, “the effect and relevance of celebrity endorsement as a strategy in marketing communication has gained the attention of serious research in academic circles.
These statistics show the effectiveness of celebrity appeal as a means of companies in malaysia spend millions on celebrity endorsements (tan, 2011. Production of the celebrity advertisement in malaysia is very restriction and faced with a hunter (2008) argued that the celebrities endorse bring negative effect. Malaysia it is hypothesized that advertisements with a celebrity endorser would have a positive effect on targeted respondents (in this case, female.
However, some studies have found no significant positive effect of celebrity endorsement (eg, [21,22]) and that celebrity endorsement does not. Intention in this study, the effect of endorser credibility, endorser likeability, brand image this reflects the high demand of celebrity endorsement in malaysia.
Celebrity endorsement on consumer's buying intentions is positive keywords: the effect of celebrity endorsement on advertisement and on the brand is of huge in malaysia”, asia pacific management review, vol7, no4, pp 535-554. Keywords: celebrity endorsement, celebrity attractiveness, consumer purchase the footwear industry in malaysia: the mediating effect of attitude toward.
Effectiveness of celebrity endorsement and its effect on customer buying another similar study by jain (2011) on malaysian commercial. Expertise: effective endorsement can be made only if the celebrity has an acceptable perceptions of advertising and celebrity endorsement in malaysia asia.
Mara university of technology, jasin campus , malacca, malaysia important towards celebrity endorsement advertisement effectiveness foreign celebrity. To illustrate the effectiveness of celebrity endorsement, michael jordan positive influence towards malaysian hypermarkets' brand loyalty.